The new intern JJ who has just joined us on the 30/8/11, asked me what kind of responses i would expect out of the new market project ( will be talked about in a separate posting) which we will be diving into this week. i shrugged and said, any response would be good. If not this marketing effort would at the very least spread the news to the receiving ends of the email that JFF existed and is very much alive and happening!
From previous experiences (8, 9 years ago), when i started peddling packets of dried snow jelly to the medical halls. I get snubbed by all the chinese TCM educated grey hair folks. Some of them were vehemently insisted that my product is a fake (!!??!). I spent weeks and months, travelling to their medical halls with cooked and raw but soaked samples for them asking them to try for themselves to see the difference. I was SUPER enthusiastic, they were much less interested. Out of the 25 shops i visited, only 7 eventually agreed to put our products on consignment. To date, only 3 of them still maintained an account with us. The shops that i subsequently gave up on, placed our products behind closed cupboards.. or underneath stacks of other brands of dried snow jelly.
” Its ok that you do not want to sell my snow jelly. I have 100% faith in my products and you ought to have some respect for it!.”
Bottomline is to manage your expectation but full conviction on your product!