Mr Wan Bock Thiaw started supplying frogs to the market in the 1970s, starting Jurong Frog Farm (JFF) in 1981 because he foresaw the potential of farming the American Bullfrog. Today JFF is a thriving business. In an age where people are becoming increasingly conscious of healthy eating and the importance of food safety, providers of healthy, nutritious products like JFF are growing in relevance by supplying alternative products like frog meat, crocodile tail, venison flank steak and locally produced Hashima products.
His youngest daughter, Chelsea a.k.a “The Frogologist”, who started working full time at the farm in 2006, recognized that education of this farming industry to the public was imperative as young Singaporeans need to be brought back in touch with the land and she believed that everyone ought to know of the existence and importance of farms. She has strived to change the stereotype of farms being old school and backward by introducing the farm’s mascot, Gabbe King, which can be seen on the walls of the farm premise in his trademark yellow gumboots, and by introducing many fun froggie merchandise now retailing at The Royal Frog Shop.
With the increasing number of locals and foreigners hopping into the frog farm year after year, Frogology Pte Ltd was established on the 18th July 2014, to give all visitors a learning journey they will not forget, with the aim of sharing the insights of frog farming and the world of American Bullfrogs.
Speaking of innovation, in 1997 Mr Wan began working incessantly on the research and development of the popular Chinese beauty enhancing ingredient known as Snow Jelly (Hashima雪蛤). The actual product, JFF Specially Selected Hashima, was began retailing to consumers in 1999. Seeing untapped potential in their high quality product, Chelsea then took this raw ingredient further and launched the bottled Premium Hashima with American Ginseng in 2012.
Until today, JFF remains the only local manufacturer of the Specially Selected Dried Snow Jelly and Premium Hashima with American Ginseng in Singapore.
We are proud to announce that JFF PTE LTD has been internationally certified on the 26th June 2015, under ISO 22000:2005 for the processing and packaging of live frogs for wholesale distribution, retail sale and restaurants. This move to achieve this certification has been deliberated upon for many years due to the constant battle with land leases issues with the government. However, JFF has taken a BIG leap of faith to allow this dream to come to fruition. As we strive to improve our food safety management system, consumers can continue to make educated informed choices on the quality of frog meat they are acquiring when they choose the JURONG FROG FARM Singapore trusted Brand name.
Jurong Frog Farm – a local heritage brand built out of sheer hard work, perseverance and a considerably great leap of faith.
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