JFF’s at World Food Fair 2013!

12 more hours to the opening of World Food Fair 2013 happening at Singapore Expo 2013 where JFF is participating for the first time in Hall 4, Booth H12!

We are very excited to meet the people of the east!! Come dressed in green (or not) to enjoy a sample cup of chilled refreshing Royal Hashima Dessert* on us from tomorrow, Thursday to Sunday from 11-10pm!

Learning Geography @ JFF

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15 sec 2 students from Tanjong Katong Secondary School came to Jurong Frog Farm yesterday for a Geography lesson to learn about farming in Singapore. We had a fruitful session and we thank them for giving us their fullest attention despite a filling mid day snack of Yummy Deep fried frog, nuggets & Fries! Looking forward to seeing some of you again at JFF!

Closing Note for 2012 & Welcome for 2013 with new operating hours!

Dear precious JFF customers,

As 2012 draws to a close, we would like to take this opportunity to summarise the activities of JFF and to extend our heartfelt gratitude to all of you for your continuous support.

We started the year working closely with Singapore Polytechnic on building a sustainable Frog breeding system with the help of an Innovation Voucher Scheme (Supported by Spring Singapore). This venture introduced us to a Senior researcher who introduced to us the concept of home tanning our frog skins. It was in May when we experimented the idea with a small class of Hyperactive Sec school students who went through two 3 hours sessions to eventually manufacture the skins into useful lifestyle products. We then successfully built this idea into a group of 3rd year business students’ Final Year Project which they did very well in their final presentation.

We have also introduced a JFF FAMILY TOUR package earlier this year, to much delight of many small families and couples.

On 6th July, we revamped our website with the help of Steven R from 2wombats. We have since been receiving very good feedback on the user friendliness of this improvement. Thank you very much for your patience.

In October, we celebrated JFF’s 31st anniversary with a very successful soft launch of our new product JFF Premium Hashima with American Ginseng. Thanks again to all our friends and customers who have supported with the sales, feedback and words of mouth recommendations of this product.

We are very appreciative to our media friends for giving us some very decent exposure in UWEEKLY magazine on 13th Feb 12 and a photo documentary in The New Paper on 5th Nov 12 and a Japanese publication, AsiaX on 5th Dec12. These exposures saw many more new visitors calling up to enquire about JFF products and services. Much gratitude again.

We are happy to share that we have received notice for a 3 years extension on our current land lease from 30/11/2013. We will be accepting this offer.

A vote of thanks to facebook for documenting these milestones for us. Join us if you haven’t done so.

Last but not least, in order to serve you better, we have revised our JFF Croaking hours in 2013!

Croaking Period:
Monday (Office Closed)
Tuesday – Friday, 9-6pm (Strictly reserved for Tour Bookings and pick up of purchases ONLY)
Saturday, Sunday and Public Holidays Except CNY first 3 days (Open to all general public, 9am -5.30pm)
For Enquiries, please call
Office: 6791 7229 (Tuesday – Sunday, 9 – 6pm)
Chelsea: 97639077 (Tuesday – Sunday, 9 – 6pm)
FAX ONLY: 67919714 (24 hours)

Thank you once again and we wish you a more than splendid 2013 ahead!

JFF Festive Hashima Hampers Available for SALE!

JFF Festive Hashima Hampers are up for grabs now!

JFF Festive Joy – $188
5 x Premium Hashima with American Ginseng
3 x Specially Selected Dried Hashima
1 x Teddy Bear with Christmas Hat

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JFF Hashima Special – $148
4 x Premium Hashima with American Ginseng
2 x Specially Selected Dried Hashima
1 x Teddy Bear with Christmas Hat

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PROMOTIONS!!

Every $50 spent in a single receipt at the frog farm from 17/12/12-15/2/13 will entitle you to a chance to win our JFF Hashima Special Hamper retailing at $148. 2 lucky winners will be chosen in a lucky draw on 18/2/13. Winners will have from 18th to 28th Feb 2013 to collect their hampers.

A perfect gift for all: JFF Premium Hashima with American Ginseng

Dear  JFF Friends,

We are happy to announce the launch of our new product line of our Premium Grade Hashima with American ginseng.

JFF Hashima contains 18 kinds of amino acids which contribute to protein content up to 52.6% (mainly collagen protein), fat 4%, minerals 4.7% and almost no cholesterol.

JFF Premium Hashima is specially handpicked for its premium quality and is 100% processed and manufactured locally without any use of artificial flavouring, colouring and preservatives. 

Hashima is commonly consumed for the benefits as below:

ü  Improving skin complexion.

ü  Rich in epidermal growth factor that can promote cell division, delicate white skin, cell regeneration

ü  Contains small amount of natural hormones which is beneficial to human testosterone, estradiol and progesterone

ü  Replenishing vital essence in the lungs, kidneys,

ü  Prescribed to treat respiratory symptoms such as coughing and night sweats due to tuberculosis.

 As a launch offer from now till end of this year, we are offering a free Bottle of Premium Hashima with every purchase of a box (contains 4 bottles) at $28.80 nett each.

We are also extending a FOC Home/ office delivery service with a minimum purchase of 4 Boxes together with this launch offer.

 This is a perfect choice of gift for all your loved ones, friends or colleagues for Christmas or Chinese New Year next year. It is always good to know that you will not only be enjoying this Premium product knowing that it is 100% Singapore Safe with assurance of its quality and taste but also be supporting a local business!

Please call 6791 7229 or email to sales@jurongfrogfarm.com.sg to place your order now!

A note to all my visitors as JFF approaches her 31st Anniversary

It’s interesting to note the reactions of people who visit the farm. While some may be appalled with the current state of this 18 years old facility, others may applaud that this farm has retained its rustic charm, unperturbed by this nation’s belief built on Plastic, Progress and Prosperity.

Have to salute my 60 year old father’s effort since late 1970s on building this farm with his bare hands and with very limited resources. He had the help and support of his wife who helped with book keeping and also chaperoning their 3 young children in and out of the remote Old Jurong Road. This farm which initially started out as a self sustainable breeding model is one now that is a commercialized million dollar turn over business. He has well compensated his lack of education with his sharp business acumen and his diligence and technical knowhow when he was working in the oil and gas industry.

For the last 15 years since I was able to understand his lack of presence at home, as an adolescent, I have witnessed my father worked incessantly on the farm which he is still doing currently. It was a bold move in the 1990s when he decided to keep up with the times and opened the farm to the public. Throngs of people from the RCs, CCs, and schools mill into the farm every weekend to pick up freshly slaughtered fresh frog meat and other livestock like catfish and snakeheads.

Opening this privately owned production farm to the public provided an opportunity for me as a Singaporean graduate to become a 2nd generation business owner. I grabbed this great opportunity as a young adult in my early 20s. My relationship with the visitors has never been simple. Back when I was a child residing in the farm, I used to see people walking into our house, taking off their shoes and walking into my home to use my toilets as if it is an entitlement. We encountered and still are seeing the same problems with the only surviving Kampong in Singapore, people littering, abusing the facilities, and sometimes, they walk into our facilities only to abuse the people working in it.

Seldom, you get credits for what you are doing right. More than often you get penalized for the lapses due to what you did not do.

Isn’t it important for our younger generation to know that farms (whether it is a production or a show farm) exist and are important features of our country? Aren’t we also a part of national education in the history of Singapore which saw the farms having to transcend to remain relevant in this time and age?

Malaysians will tell you that this place feels comfortable like home not only because of the proximity we are from JB, but simply JFF is a reflection of the frog farming industry in Singapore 20 years back. Operations have certainly changed, business has become diversified but the place remains the same. The faster this country moves, the harder the people are whipped to keep pace with progress.

Nostalgia – This must be what many generations of Singaporeans, from the baby boomers to the Gen Y, can identify with.

Australians will tell you that this is an interesting place because they embrace and accept the diversity of what Singapore offers. We will have a high and mighty, snooty side like MBS, but we also offer a humble, down to earth rustic charm in the Kranji Countryside.

Others from certain parts of the world might come in baffled by this existence of a rural, backward, frogs not in lily padded ponds but in pens and questioned why did our government, one that is “prim and proper” allow this existence? Spot on. The farm’s lifespan on this plot of land in Lim Chu Kang is timed. Nothing really lasts forever in Singapore anyway. I implore you to come and appreciate what you see here because we may not be here much longer.

To some of our dear foreign visitors, if you are expecting a 5 star toilet experience or maybe l’occitane fragrance in farms, simply because this is the first world Singapore, please do not have your hopes up too high. We are only a family of 5 who have lived on, were fed and educated by this trade which my father started. What works in your country may not work in mine. Diversity is the only normal these days so if I do not tell you how to live please do not come and tell me how my frogs and I should live.

 Without you, my dear visitors, who have given me so much support and advice, I would truly be “that frog in the well”. However, I hope that you would adopt “live and let live” as your motto too. Please accept and be nice to the people living in this host country you are visiting.

 As JFF approaches her 31st anniversary in October, and I am into my 7th year of employment here, I would like to thank all of my staff, my customers, my friends and my family for all the support throughout my stint. I will strive to reach the bar set by society’s standards during the remaining time we have on this premises.

 Written by: Chelsea Wan

Any comments, please contact me at chelseawan@jurongfrogfarm.com.sg.

Black Pepper Venison Flanksteaks

Black Pepper Venison Flanksteak served with seasonal vegetables

This dish is one of the many reasons why I have gone from a pure white meat eater to a fully fledged carnivore. 

This was my first attempt at cooking this dish as well, which was made easier with the invention of ready-to-use sauce. I did was pour the delightful Sing Long Black Pepper Sauce (which we sell at the farm) over the venison and allow it to marinate for over 3 hours in the fridge. Then I fried it on a high heat with some canola oil.

Good news is I didn’t even need to prepare the steaks. When I thawed the packet of Silver Fern Boneless Venison Flank Steaks (which we Also sell at the farm) I was surprised to find that it was actually frozen in fillets which were already expertly prepared.

Last tip for my dear readers, please remember to tenderise the meat with the back of your knife of a tenderising hammer if you happen to have it. That will make a pretty good workout for your forearms.=) Enjoy the meat and savouring every burst of  sweet juice with each bite.