“When was the last time you did something for the first time?”
This year has been especially life-changing for me, both literally and figuratively. In Sep 2015, our family welcomed a game changer- a Baby (!) into our lives.
There have been so many firsts over the past year. First time bringing Baby back home into the farm. His first interaction with frogs; His first taste of meat;
His first smile (where people have commented on how much it resembles my Father’s smile); His first words; His first steps; his first appearance on mainstream TV.
These moments certainly reminds myself of my first tour, first project, first hire, first interview, first renovation; these firsts made up the first decade of working alongside with my family on the farm.
This coming 29th Oct 2016, JFF celebrates our 35th Anniversary and it also marks my 1 year and 1 month of motherhood. There have indeed been many firsts over the past year. And that should be much more firsts to come, not just for ourselves but for JFF as well.
While we are unsure about the eventual move out of this farmland, we are also thankful for the lease extension to the end of 2019. As they say, rest is for the wicked. To stay relevant in this industry, we’ll have to continuously innovate, diversify, and R&D into new frog products.
Most recently, We’ve launched our Collagreen Mosquito Repellent Moisturizing Lotion. It’s a first of its kind of moisturizing artisan product with an added mosquito repellent function. It contains 10% bioactive collagen which are purified and extracted from American bullfrog skin. This idea would have been inconceivable and probably remained an idea if we haven’t met the right partners and married science and tech into a very conventional farming business.
Now we can proudly claim that our frogs used quite to the fullest to combat the mozzies!!
Lastly, I will like to extend my heartfelt gratitude to all our customers who have supported JFF over the years and some of you who witness my transitions in life on this farm. To all the pre-schoolers hopping around our farm, primary school students energetic for herpetology knowledge, tertiary students getting in-depth insights to running a family business and the weekend visitors coming to JFF to escape the hectic city life with their families and their children to catch frogs or enjoy a sumptuous plate of frog meat. Thank you!
JFF PTE LTD (JURONG FROG FARM)
51 (Plot 56) Lim Chu Kang Lane 6
Saturday, Sunday and Public Holidays:
(Open to all general Public, 9.00am -5.30pm)
Tuesday – Fridays:
(For tour reservations and pickup of purchases)
9.00am – 5.30pm