Pioneer, Founder, Father – Mr Wan Bock Thiaw, the JFF Story

“When Mr Wan Bock Thiaw goes to sleep each night, he usually hears a cacophony of croaking.

It is the mating call of thousands of bullfrogs in the backyard of his single-storey house in Lim Chu Kang.

To him, it is a lullaby which sends him deeper into dreamland. The croaking means more baby frogs will be produced for his family-run frog breeding business.”

This was an excerpt taken in 21 July 1997 from The Straits Times, entitled ‘Frog porridge anyone? – Jumping frog legs, aren’t they popular?’  

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Mr Wan during his younger days!

1997 was almost 10 years ago and now that his children are all grown up, he could finally take a well-deserved break. But does he? Farmers never rest and rest is for the wicked, words from Jackson and Chelsea respectively. Mr Wan certainly understands and embodies the value of hard work which he clearly imparts to his children.

His daughter Chelsea joined the business 10 years ago in 2006 after graduating from NUS with a Sociology degree. When asked if she feels that her daughter has “wasted” her degree, Mr Wan earnestly replied, “行行出状元”. Anybody can excel in any line of work and industry as long as they devote their heart into it. Now that his son Jackson has joined the business, the Wan frog family is stronger and more united than ever.

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Mr Wan conducting a tour in his younger days!

Now as JFF celebrates its 35th Anniversary, Mr Wan still remains very active in the farm. He still wakes up as early as 6am in the morning to check on the husbandry on the farm. Occasionally, he still delivers the orders himself to old and loyal customers in the wee hours, many of whom have become friends with him by now.

With his daughter and son working side by side with him now, Mr Wan understands and appreciates that everybody is an important asset to the company. Each individual’s actions are the building blocks to JFF’s vision for high quality frog products and the persistence for this vision need to be translated to the customers through these individuals.

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The JFF Family!

– Zheng Xun