JFF @ World Food Festival 2013!

Hey there, JFF Friends!

Over a period of 4 days at Singapore Expo for the World Food Festival 2013, the JFF Team has concluded that it was a resounding success, in many ways more than one. It is also the start of new friendships made with neighboring booths and that it was an incredible learning journey for us!

Thus we would like to take this opportunity to express our greatest gratitude to each and every one of you for the overwhelming response and support. The huge support we received is the reason why we pushed on and we were all smiles even till the last hour of operation on the last day!!

We also would like to also thank our full timers, part timers and visitors who were roped in to be part of our JFF Team Froggie at the booth and also, Richard who was tasked to hold the fort back home at our Royal Frog Shop.

In case you’ve missed out and wondering what we’d done during the event, scroll down for a glimpse of our exhilarating 4 days event!

opening!
Gearing up for the event!
Dried Hashima 10g offer!
Dried Hashima 10g offer!
supporters like him is why we pushed on!
supporters like him is why we pushed on!
t-shirt 2013 021
Offer offer offer!
t-shirt 2013 016
is it a shrek? no, it is frog master with a cute frog headband!
t-shirt 2013 012
some candid pose
t-shirt 2013 015
promoting royal hashima dessert samples with a smile
t-shirt 2013 022
samples going out fast!
t-shirt 2013 023
fresh farm products
t-shirt 2013 026
hows this for a t-shirt?
IMG_1712
with a loudspeaker to draw crowd’s attention
kangaroo anyone?
kangaroo anyone?

That’s a wrap for the JFF Team @ World Food Festival 2013. As for now, please keep supporting us either by liking our Facebook page and follow our WordPress. We can’t emphasise how much your support means to us. Deeply appreciate it!

Stay tune for more exciting events coming up!

More awareness needed on importance of food security

I read the commentary “The rising challenge of our fragile food security” (Aug 22) with much interest. Mr Barry Desker rightly highlighted that food security is a “politically sensitive” issue, especially for import-dependent nations like Singapore.

Just because agriculture and farming is out of sight for many of us does not mean it should be out of our minds. However, among my peers, I find that young Singaporeans are not aware of the challenges facing food supplies and do not seem to care.

Singapore ranks 16th among 107 countries in the Global Food Security Index 2013 compiled by the Economist Intelligence Unit. We scored much higher compared to our neighbouring countries in South-east Asia, and even higher than other wealthy Asian nations such as South Korea and Japan.

This ranking, I believe, is testament to our high standards of living, our government agencies’ good work in regulating quality of food and the assistance available to help poorer Singaporeans with access to food.

But we should not take high levels of food security for granted. As a nation, there are four things we should do.

First, we should do more to boost local production of food to decrease our reliance on import markets. This can be done through agricultural research and development, which might help us maximise the limited land and water resources that we have.

At our frog farm, we have successfully harvested frog fallopian tubes (which were usually thrown away) and processed it into edible hashima.

Second, we should look at alternative sources of food. If people are willing to try out different sources of protein, such as frogs, crocodiles and quails, the strain on food supplies might be eased.

Third, we should look at ways to reduce the environmental impact of food production. Mr Desker mentioned that “most governments charge farmers 10 to 20 per cent of the price paid by industrial users or households for water consumption”. We, farmers in Singapore, do not enjoy such subsidies and pay the same rate for agricultural water as other manufacturers. Thus, we have to make judicious use of water.

At our farm, we have worked with local tertiary institutions on ways to recycle frog skin by making it into usable hide. We have done internal R&D on processing the frog fats into usable oil for lamps.

We also encourage our customers to bring their cooler bags or recycle the styrofoam boxes (provided by us) when they shop with us to enjoy a recycling effort rebate.

Finally, we should educate young Singaporeans more about agriculture and food production.

Many of our senior citizens are familiar with agriculture, as Singapore used to have more farms. They may also have experienced periods of hunger and food shortage in Singapore’s early days.

But our younger Singaporeans never had to worry about having enough food to eat and may take things for granted.

Submitted to TODAY papers on 2nd September 2013.

20130910-175229.jpg

JFF’s at World Food Fair 2013!

12 more hours to the opening of World Food Fair 2013 happening at Singapore Expo 2013 where JFF is participating for the first time in Hall 4, Booth H12!

We are very excited to meet the people of the east!! Come dressed in green (or not) to enjoy a sample cup of chilled refreshing Royal Hashima Dessert* on us from tomorrow, Thursday to Sunday from 11-10pm!