Hello everyone! I’m Shawn.

zi wei testimonial

Hello everyone! I’m Shawn. 19 weeks of fun has passed at Jurong Frog Farm and my internship has come to an end. Working at the farm has been a pleasant experience. For my first few weeks, I was lucky enough to be working with Jackson, Caleb and Herman. As I was new at that time, I took some of the easier jobs like guiding people to the shop and telling them where to park their cars. I also learned how to host a tour for the farm. However, near the end of April, I had to go for a surgery for a condition I had and was out of commission for a month.

I came back after I felt much better and was welcomed back by my colleagues, which I am grateful for. It was the June Holidays period when I came back, though because of the Covid situation it was relatively empty. Still, I had to learn how to operate as a cashier as well as relearn the points of the tour as well as what to say for certain items. I learned a lot about farms and how much goes in to maintaining one (I cannot imagine how much morebusier the farm could have been!)

Apart from doing tours and working the cashier, I also helped to create graphics for the farm. Through feedbacks from Chelsea, I was able to reinforce my knowledge on what was needed when designing graphics. Through this internship, working with my colleagues, supervisors, and the workers, I had a lot of fun working at the farm and learnt many things from them and I am grateful for having the opportunity to work at the farm.

Croaking away,
Shawn Lim Zi Wei

19 Weeks of Internship @ JFF: Herman’s Testimonial

*Croack*, Herman here talking to you about my experiences thus far.

Sadly, this is my last week of my internship. After 19 weeks of exciting memories, the time has come to take my leave…

Waking up in the morning has always been a struggle to me. However, walking to work where the morning sun hits the flora and fauna by the road hits differently from our city lifestyle where most of what we see are buildings.

The first week of my internship had to be the most challenging week as it falls on a March holiday, where there were constant crowds coming in everyday (TIRED!!). However, this really pushed me to adapt and cope faster so that I can help my colleagues.

Doing tours, cashiering, packing, preparations for farm’s operations, ensuring having the correct setup for farm tours etc, were among one of the many tasks I did. That led me to understand more about having a farm and the challenges faced in sustaining it. Many challenges arose especially during the heightened-alert phase which had then severely impacted the farm in terms of visitors. Hence the increase in demand for virtual tour programs.

The internship had also made me discover my hidden passion which is product photography. It started when I was tasked to take a picture of the Hashima Ginseng for poster design. Soon after, I was taking multiple photos of the products in the shop which some of it is on the company website, FB or Instagram.
Examples of the photos taken:

Honestly, I enjoyed my time here because most of the work is not repetitive, which makes it fun unlike lab work which was one of the choices I had been offered. It’s always a ‘New day new me’ kind of moment working at JFF.

The last month of internship had been an amazing experience as it was something which I had not been able to do in School which is work more towards marketing and I have learnt how having a good marketing skill will really help bring life to a product.

Before I croak myself out, I just want to thank my supervisors and the other interns. Chelsea, Jackson and Caleb and ZiWei for guiding me to be a frogologist I am today. I will definitely visit the farm often even after my internship ends.

Ohh feeding time?, okay got to go… (Hops away)s

Caleb’s Internship Testimonial


Hi everyone! This is Caleb here and I am sad to say that I am coming to the end of my 6 months internship with Jurong Frog Farm.

Working here has been nothing short of enjoyable as I’ve managed to fulfill my childhood dream of being a farmer for a period of time. Being a student from the School of Biological Sciences (SBS) in Nanyang Technological University (NTU), most of my undergraduate work has been on genetics and cell biology. As such, having the chance to work outside of the lab for a change is an eye opener for me.

Through my internship at the Frog Farm and the interactions with the different farm owners, I’ve come to learn about the challenges faced by the local farmers in Singapore. This gave me an insight on our local farming scene and the efforts put forth by the various farms in trying to stay relevant in today’s society. In addition, the internship has taught me the value of being self-sustainable in a country such as Singapore, where we rely heavily on imports from other countries to meet our local demands.

I can remember during my first week of internship, I was assigned to various tasks such as conducting tours and the management of the farm’s social media accounts. This was a valuable experience for me as it gave me an opportunity to learn skills that I would otherwise have been unable to pick up in my course of study. As such, I am extremely grateful for the patience and guidance given to me by my supervisors, Chelsea and Jackson.

Lastly, through this internship, I’ve made many fond memories through my interactions with the workers and colleagues at the farm. The daily interactions with them have brought fun and laughter, allowing me to have a positive working environment, without a dull moment at all. Furthermore, from them, I’ve learnt not to take things for granted and to be grateful for whatever may come.

The internship at Jurong Frog Farm has given me a unique and valuable experience. If I was given a chance to choose my internship location again, I would definitely still apply to the farm. I hope that as the Covid-19 situation gets better in Singapore, more people can visit the farm and have some hands-on fun with the frogs!

Croaking off, Caleb

Wilson’s First Week Testimonial

My first week at Jurong Frog Farm so far has been an eye-opening experience. Being constantly surrounded by high rise buildings and bustling traffic in my everyday life, this internship at the farm gave me a valuable opportunity to immerse myself in a fresh scene. I understand that not many people have the chance to work in a farm environment and I am of no exception. Being a nature lover myself, I am glad to be working in an atmosphere where I’m surrounded by flora and fauna. I am able to learn new things everyday like how a farm operates and the continuous effort it takes to maintain it. Apart from that, I also learnt new skills such as cashiering. I enjoyed my work in the Royal Frog shop very much, especially interacting with people from all walks of life. I find joy in forging bonds with the customers and it really satisfies me when they leave the farm with a smile. However, since it is only my first week working at JFF, I believe I will have much more to learn and I definitely look forward to many more new experiences to come.

An unusual routine

This is an unusual routine when the Circuit Breaker just started on 7 April. Most of the days I’m working from home instead of at the farm. This means that I do not get to interact with customers as often as I would like. However, I do get more free time in the morning! With more people staying at home, there is lesser traffic coming into the farm. Nowadays, only a few of our regular customers will come by to pick up produce every other hour. Most of them do come by leave promptly whilst observing the strict rules we have placed for social distancing.

As a front-line worker during this tense period, I’m spirited by the cooperation and mutual support that our customers are giving! I hope everyone else is coping well and taking the Circuit Breaker seriously! 4 more weeks to go!


Meet Darren, our 22-year-old intern from #SMU

Meet Darren, a 22-year-old #SMU undergraduate who is spending his summer break interning at the farm. Part business student, part frog wizard, and all passionate about life, hear why he choose Jurong Frog Farm to learn lessons beyond the classroom.

I had to first identify the good and bad of the previous website, finding out what worked and what didn’t for the company. I then re-structured and organised content into different categories, such that navigating through the website was more seamless. Taking reference from other websites that are commonly used as models to learn from, I sieved out the key things that could be applied to the company’s website. Once the content was uploaded, I approached a number of people to feedback on what could be improved and what needs changing. This allowed me to better suit the user experience to a wider audience. When on-site, I realised that the pricing of certain products were not benefitting the company. The sales of one product was cannibalising the sales of the other. I brought up the situation to my superior and we had a change of pricing. This led to an increase in sales of both products. The product was also sold as a package that encouraged returning customers. Collecting images was the first step to improving on the visuals for the company. I’ve had some experience with photography and put that to use. Along the course of the internship, I picked up photoshop and learnt as I edited photos, creating pictures and graphics that could be used for our website, brochures, social media account and all marketing related items. I’ve also sought help from a social media company that the company later engaged and went on to improve on my skills to fine tune what I could offer to Jurong Frog Farm.

I’ve learnt that executing plans aren’t usually as smooth as I’d thought they’d be without proper planning. Time has to be allocated to a certain project and the success of it depends on the execution as much as it does on the preparation leading up to it. I’ve definitely witnessed excellent planning and experienced poorer ones. These occasions have given me great examples on good planning and provided me with a model from what can be improved on when it comes to my own planning.

Not all plans go well and more often not, we do experience failure. What’s important is not to forget about these failures, but to figure out what went wrong and to prevent them from occurring again. Jurong Frog Farm was very welcoming to interns and gave me a chance to demonstrate my capabilities whilst pointing out what I could improve on. They weren’t afraid to give me bigger tasks and valued my opinions which provided me with more opportunities to further my growth. 

I would strongly recommend Jurong Frog Farm for future interns looking to grow themselves.

Testimonial from Phoebe, our 21 year old intern from NUS

I did my internship at Jurong Frog Farm during the period of 19th June 2019 to 4th August 2019. When I told my friends that I was going to do an internship on a farm and what’s more, a frog farm, they were clearly amused. Some questioned my decision to work there, while others even asked whether my job scope included slaughtering the frogs. Since I wanted to occupy myself during the summer break and try something different from an office environment, I applied for the programme. Truthfully, when I turned up for the interview and saw many pairs of frog eyes staring at me, I had cold feet. Nonetheless, I trusted my instincts and had an eye-opening, unique and enriching experience. I had the opportunity to explore one of the more rural areas in Singapore, learned more about the local farming sector and even gained insights into some of the decisions undertaken to stay relevant as a farm and as a small medium enterprise in Singapore.
As a marketing intern, one of my main responsibilities was to create, refresh and modernise marketing collaterals on the farm. Some of the projects I have undertaken were designing the farm menu and creating a product list brochure showcasing the various products offered by the farm. I also had to design posters for the Farmers’ Market and other roadshows, featuring some of the local farm products and farm activities. Other projects were designing interactive information boards to be used during tours and also creating posters to promote activities like “Catch a Frog” and “Frog Quest Explorer” that children can participate in.
It was a challenge creating these many posters, but it was a rewarding experience as well. I relearned Adobe Photoshop and also figured out how to use Adobe Illustrator to create digital illustrations, a skill that I have always wanted to pick up. I also have a newfound appreciation for graphic designers as I realised that it is not easy to make an aesthetic yet effective design. Behind every design is a long thought process about design factors like the colour scheme and type of font to use, and even the hierarchy of design elements that can impact the effectiveness of the message.
One of the more challenging projects was designing the product list brochure, which took many rounds of revision before the final version was done. We even had to do a mini product photoshoot, which was an interesting experience. However, the final printed version of the product list brochure turned out rather different from what I expected. The colour was a little dull and there were some design mistakes that could have been avoided had I printed a coloured copy to check. Nonetheless, I still enjoyed working on this project.
Apart from creating marketing collaterals, I had to conduct tours during the internship too. Public speaking has never been one of my strengths and initially, it was an uphill struggle giving tours to students of different age groups. Some of the students were even as young as three years old and it was tough getting their attention. I also received feedback from my supervisors that I could be more engaging by incorporating more rhetorical questions and varying my tone. Also, I just had to enjoy the process of sharing about the frogs and farm. Towards the end of the internship, with enough practice, I felt more confident and found myself interacting more with the students.
I also had the opportunity to learn about the day to day operations of running a retail shop. Initially, I was overwhelmed by the number and range of products that the farm offered, as well as the different number of tours on the farm. There were many things to prepare too, even more so when there were tours, such as stock taking, restocking products, cashiering and basic housekeeping. Basic retail had its challenges too. The first weekend of the internship was both physically and mentally draining. Servicing customers was not an easy feat, and I found myself energetically drained while trying to provide consistent customer service to everyone who stepped into the shop. Nonetheless, it was a fulfilling experience as there were many customers who appreciate your service, and who genuinely want to know more about the farm. Additionally, I had the chance to meet people from different walks of life, and thus learned how to communicate with different customers and deal with unexpected situations.
Lastly, working on the farm was an eye-opening experience which got me thinking about the importance of food sufficiency in our country. Before this internship, I rarely thought about the issue of food security in Singapore. However, I have come to realised that it is as important as water security. With the government’s move to increase local food production to 30% of our total food needs by 2030, it is indeed imperative to raise awareness of urban farming and the agri-food tech industry in Singapore.
To conclude, I had a really fun and unique internship experience, and other than the peaceful mornings on the farm, I liked that I was only seconds away from nature whenever I wanted a break from work. Through this internship, I also found out more about myself and discovered some of my strengths and weaknesses. Lastly, I would like to thank my two supervisors, Chelsea and Jackson for their guidance and generosity, not forgetting Darren, Puppy and the frogs for being my source of encouragement during this internship.

Tyronne AKA (Not AhBeng Frog) Hops into JFF !

Hi! My name is Tyronne, a final year student in poly and I am the new intern here.
It’s going to be close to 2 weeks since I’ve started working here and I got to say, time sure flies with all the stuff you’ve gotten on hand.

From the basics of house cleaning to maintain the storefront (TRFS), stock taking and cooking to the production which consists of removing of the Ovary Ducts (Hashima) of the female American Bullfrogs, packing, sealing and even labelling of the products. There really is never a day where you’ll be bored. The time spent here allowed me to embrace myself with the lush greenery of the countryside alongside the awfully pungent and pleasant smell of the processing plant.

Asides production and operations, my ever so patient boss and supervisor, Jackson and Zheng Xun were always there to guide me with the tours and helping me improve my arsenal of content. I’m quite an introvert around new people so to give a tour was really a challenge for me, but with all those awkward dry runs with them, the tour with the kids felt so much more comfortable than the dry run with them.

It’s been barely 2 weeks and it felt like months since I’ve started working. Guessing that’s due to the many tours every so often and the events that occurred such as KCFM 12 aka Kranji Countryside Farmers’ Market, and the Changi Business Park Citibank road show. Having the privilege to head down to the event on one of the days was really an eye opener for me, to see how this tight knitted team was able to tackle such a crowd that was different from the usual walk in visitors and the never say die attitude when problem arises. And a little bonus was the pack of quail eggs I’ve received at the end.

As for the Changi Business Park event, it was a total opposite. The targeted audience wasn’t only different, they were all bankers, accountants etc that were professionally dressed. Majority that hear the word frog instantly showed a face of disgust and there were also many more vegetarians than what I had expected. Due to that it was definitely hard to push out our sales, but we didn’t give up and instead became gutsier and brave as we started approaching the potential customers offering them our samples to try only for them to realize that it wasn’t as bad as they thought it was. Alongside regular customers showing their support, the boss of the booth beside us (lazy fruits) was also kind enough to help promote our Hashima and spreading good words about it.

Asides from all those, this has been one productive ½ a month and I hope that as time passes, I’ll be able to be of more help to the team and grow more as a person!

Aliff’s Reflection: 2 Months Internship @ JFF

Set in the remote, opposite end of Singapore, it takes 2.5 hours of commute if I was travelling from home. However, there is no reason to complain as the foreign workers on the farm wakes up diligently at 6 am every single day to wash and feed the frogs. Who knew running a farm could be this busy? Every single person on deck is responsible in ensuring that the farm runs smoothly. During my stay, I saw first-hand how the staff covered one another’s role in the event of someone being unable to turn up for work and how they selflessly stayed beyond their working hours to complete one another’s load. My supervising mentor, Chelsea Wan, the director of JFF, was always quick to emphasise the importance of taking ownership in everything that we do. It could be customer support or even basic cleanliness, it doesn’t matter. Everyone was dependant on each other and it was the only way a small company like JFF could survive which I thought was a beautiful lesson.

Once, I had the opportunity to debone the frogs (separating meat from the bones) at the processing plant and that took me an entire day. It left me with sores all over and I crashed asleep in exhaustion upon reaching home. It made me reflect however. Not all jobs are pleasant. Though I was silently complaining of the stench and back-breaking work, at the end of the day, someone still must do the work. It was just a day for me so imagine the foreign workers who had been deboning for years and yet they were thrilled when given a contract extension. Furthermore, I wouldn’t have completed deboning without Chelsea’s help. Yes, you’re right, the director herself got her hands dirty. In fact, she had experience doing everything on the farm from retail to slaughtering the frogs and by doing so, she understood how each of her workers felt. She knew their limits and potential and thus, was able to empathise with the people under her which I thought is a trait every leader should have.

Initially, I was tasked to embark on a project to develop a new farm activity to solve the low visitation time spent by walk-in customers. While researching, I was also being trained to conduct tours and handle the retail management of the shop there. The two staffs there, Zheng Xun and Jackson, offered an abundance of tips in public speaking and crowd management which I find valuable in a teacher’s line of work. Most of the tours were conducted for preschool children and primary level students which meant that we needed to cater to their short attention span and boisterous behaviour. I started with conducting parts of the tour and by the end of my short stint there, I successfully conducted a full tour for an adventure camp group. Although the tour content was heavy, it wasn’t a problem for me but rather the delivery and intonation that I had to work hard to improve on since these were essential to capture their attention and interest. I overcame my phobia of touching frogs (yes, and I still chose JFF) during my first ever tour to which I put up a brave front and held these amphibians. Although I mishandled the frogs then and they started struggling, I was truly relieved that I was over the irrational fear.

The retail management of The Royal Frog Shop have been quite an experience. Typically, only one person manages the shop on any given day. I was given a week to memorise the product catalogue of the farm. Retailing here required explaining about the product and services, a little history of the farm, cooking and serving frog meat, conducting family tours and basic cleanliness. Often, I do get weird requests from customers. Some asked about entering the frog pens. (Yes, you can) Some asked about having a staycation there. (No, you can’t) Some asked if they could bring home live frogs. Zheng Xun was critical whenever this request was made. There were some people who wanted to buy and release the frogs in the wild which was a huge taboo since the American Bullfrogs on the farm is an invasive species and would harm our local frog population. It would have been very profitable but wouldn’t be ethical.

The fruits of my research led to the birth of The Frog Quest, an all-in-one package that included activities such as frog feeding, catching frogs, an origami station as well as shopping discounts. I hung publicity posters and signs around the farm and conducted a pilot test on the fifth week. The first day, about 6 families took it up and The Frog Quest subsequently became a staple activity on the farm. When there were no customers while handling the retail, I took the time to put up frog jokes and fun facts using recyclables that I hung around the farm to complement The Frog Quest. I also had a hand in helping to find out how to introduce the farm tour programmes to schools by contacting my friends who are current school teachers and learnt how different schools managed their school learning journey programmes.

The agricultural scene was abuzz as news about a lease extension and release of new land sites for agriculture by AVA was released. Every week, there seemed to be one or two news agency interviewing Chelsea. I was tasked to write up a business report for the tender of the new land lease. Thus began weeks of intensive research, looking through financial records and interviewing people in the farm. Through this new project I learnt more about the farm’s history, sustainable practices, and the global frog farming industry. Chelsea drove me around to visit farms in Kranji Countryside to find out about the innovative, technological practices of other farms that could be implemented in JFF’s future. Through this report, I discovered the harsh reality of farms in Singapore and the people fighting to preserve this dying heritage. It was not easy to run a farm here and required passion and energy to keep this fragile dream alive. I saw how JFF had transformed so much over the years by blending in new technology, introducing new product lines and services to remain relevant. Even the tour services and shop that I had a chance to work with was a result of these transformations.
At the end of the day, it was the people on the farm that I had learnt the most from. I was inspired by Zheng Xun’s determination to constantly improve himself to his best abilities, Chelsea’s leadership skills and passion that kept JFF in the right track and Jackson’s resilience and capabilities that completed the dynamic crew. I enjoyed listening to the foreign worker’s life stories to which I also have learnt a great deal from. For example, Manoj, the Indian driver had plans to open up his own restaurant back home one day and Kholifa, who worked in the processing plant just got married.

It had been a most extraordinary journey here and I had most certainly enjoyed myself while learning at the same time. If given the chance to choose my place of internship again, JFF would definitely be my first choice.

2-month Internship @ JFF – by Wan Aliff

Hello! I am Wan Aliff, the latest addition to Jurong Frog Farm. I am currently an NIE undergraduate under the NTU-NIE Teaching Scholars Programme and on a track to be a Science/Mathematics teacher. As part of the BUILD (Building University Interns for Leadership Development) programme, I will be serving a 2-month internship at JFF with the objectives of learning leadership and operational skills from an industry apart from education as well as to value add to the company through means such as projects.

It’s only been my second week here and already it has been one huge experience. Set in a remote, opposite end of Singapore, it takes me about 2.5 hours of public commute if I am travelling from home. However, there is no reason to complain as the foreign workers on the farm wakes up diligently at 6 am every single day to wash and feed the frogs. Who knew running a farm could be this busy? Every single person on deck is responsible in ensuring that the farm runs smoothly.

Initially, I had some trouble memorising the content as well as delivering tours for preschool students as I wasn’t used to interacting with students of that age group. I had the privilege of having Zheng Xun and Jackson to occasionally provide tips for improvements during the tours. Although I had some experience conducting tour groups at the Sports Hub last year for older students, this was a completely different experience. During my first few tries, I made many assumptions based on the content given to me. For example, once I was telling the pre-schoolers that most of the tadpoles do not live to be an adult frog due to cannibalism which was not entirely true. Zheng Xun, the Froggy Guide who was observing the tour was quick to correct me and explain that tadpoles die for many other reasons too such as diseases, predators and often naturally.

Once, I had the chance to try out deboning the frog for a day. It took an entire day to completely debone them for me as compared to the workers who can do it in half a day. It left me with sores and aching legs and by the end of the day, I crashed on my bed and slept dead as a log by 9pm in exhaustion. It got me to reflect however. Not all jobs are ever pleasant. There I was silently complaining of the stench and the back-breaking work but at the end of the day someone must do the work. This had only been a day’s work for me and I could only just imagine the workers who had to debone the meat for the past few years. Also, I would not have been able to complete deboning the frog by the end of the day without the help of Jen and the director of JFF, Chelsea. Yes, that is right, sometimes even the boss must get her hands dirty to get the job done. To run the company, you must understand what each of your workers are doing. This was a very valuable lesson for me.

What I was really impressed thus far is the passion by the people working here for the farm. From young we were taught that Singapore’s economy had to evolve from agricultural to manufacturing and now towards high-value added technology to stay competitive. Little emphasis is thus given to understand the small agricultural scene here. The struggle to remain relevant and to preserve this rich heritage of Singapore is evident through the daily operations on the farm. You need passion. You need innovation and you need perseverance to keep a farm running in Singapore. Jurong Frog Farm is open come rain or shine through weekends and public holidays. The people here are always ready to welcome anyone to the farm with a smile and I think that is what makes the place a magical one.