CNY 2020 Closure Notice

Festive Greetings from Jurong Frog Farm!
Thank you for your continuous support in the past years. 

This Chinese New Year, join us in ushering the Year of rat with abundance and prosperity as we bring you the freshest and most honest produce to whip up an oriental feast for the family.  

Good news! Available in limited quantity, the Premium Dried Hashima have been restocked just in time for this CNY.  Do place your order if you will like this fresh beautifying ingredient to be part of your reunion dinner courses.

Besides our usual frog meat, crocodile tail meat and venison flanksteak selection, you can also order fresh seafood produce, process live, chilled in ice and sent to your doorsteps till 2pm of CNY Eve!

Seafood galore includes Live prawns, Catfish, Tilapia, Snakehead Fish Fillet (Toman), Patin fish and Eel Fillet (Frozen).

Order online now or whatsapp to 97639077 to place the order. Order above $75 to qualify for free home delivery service!

Farm gates will be closed from 25 – 27 JAN 2020. 
Business & deliveries will resume from 28 JAN 2020 onwards.
Feel free to contact our friendly team at 67917229 if you need more information!

Meet Darren, our 22-year-old intern from #SMU

Meet Darren, a 22-year-old #SMU undergraduate who is spending his summer break interning at the farm. Part business student, part frog wizard, and all passionate about life, hear why he choose Jurong Frog Farm to learn lessons beyond the classroom.

I had to first identify the good and bad of the previous website, finding out what worked and what didn’t for the company. I then re-structured and organised content into different categories, such that navigating through the website was more seamless. Taking reference from other websites that are commonly used as models to learn from, I sieved out the key things that could be applied to the company’s website. Once the content was uploaded, I approached a number of people to feedback on what could be improved and what needs changing. This allowed me to better suit the user experience to a wider audience. When on-site, I realised that the pricing of certain products were not benefitting the company. The sales of one product was cannibalising the sales of the other. I brought up the situation to my superior and we had a change of pricing. This led to an increase in sales of both products. The product was also sold as a package that encouraged returning customers. Collecting images was the first step to improving on the visuals for the company. I’ve had some experience with photography and put that to use. Along the course of the internship, I picked up photoshop and learnt as I edited photos, creating pictures and graphics that could be used for our website, brochures, social media account and all marketing related items. I’ve also sought help from a social media company that the company later engaged and went on to improve on my skills to fine tune what I could offer to Jurong Frog Farm.

I’ve learnt that executing plans aren’t usually as smooth as I’d thought they’d be without proper planning. Time has to be allocated to a certain project and the success of it depends on the execution as much as it does on the preparation leading up to it. I’ve definitely witnessed excellent planning and experienced poorer ones. These occasions have given me great examples on good planning and provided me with a model from what can be improved on when it comes to my own planning.

Not all plans go well and more often not, we do experience failure. What’s important is not to forget about these failures, but to figure out what went wrong and to prevent them from occurring again. Jurong Frog Farm was very welcoming to interns and gave me a chance to demonstrate my capabilities whilst pointing out what I could improve on. They weren’t afraid to give me bigger tasks and valued my opinions which provided me with more opportunities to further my growth. 

I would strongly recommend Jurong Frog Farm for future interns looking to grow themselves.

Testimonial from Phoebe, our 21 year old intern from NUS

I did my internship at Jurong Frog Farm during the period of 19th June 2019 to 4th August 2019. When I told my friends that I was going to do an internship on a farm and what’s more, a frog farm, they were clearly amused. Some questioned my decision to work there, while others even asked whether my job scope included slaughtering the frogs. Since I wanted to occupy myself during the summer break and try something different from an office environment, I applied for the programme. Truthfully, when I turned up for the interview and saw many pairs of frog eyes staring at me, I had cold feet. Nonetheless, I trusted my instincts and had an eye-opening, unique and enriching experience. I had the opportunity to explore one of the more rural areas in Singapore, learned more about the local farming sector and even gained insights into some of the decisions undertaken to stay relevant as a farm and as a small medium enterprise in Singapore.
As a marketing intern, one of my main responsibilities was to create, refresh and modernise marketing collaterals on the farm. Some of the projects I have undertaken were designing the farm menu and creating a product list brochure showcasing the various products offered by the farm. I also had to design posters for the Farmers’ Market and other roadshows, featuring some of the local farm products and farm activities. Other projects were designing interactive information boards to be used during tours and also creating posters to promote activities like “Catch a Frog” and “Frog Quest Explorer” that children can participate in.
It was a challenge creating these many posters, but it was a rewarding experience as well. I relearned Adobe Photoshop and also figured out how to use Adobe Illustrator to create digital illustrations, a skill that I have always wanted to pick up. I also have a newfound appreciation for graphic designers as I realised that it is not easy to make an aesthetic yet effective design. Behind every design is a long thought process about design factors like the colour scheme and type of font to use, and even the hierarchy of design elements that can impact the effectiveness of the message.
One of the more challenging projects was designing the product list brochure, which took many rounds of revision before the final version was done. We even had to do a mini product photoshoot, which was an interesting experience. However, the final printed version of the product list brochure turned out rather different from what I expected. The colour was a little dull and there were some design mistakes that could have been avoided had I printed a coloured copy to check. Nonetheless, I still enjoyed working on this project.
Apart from creating marketing collaterals, I had to conduct tours during the internship too. Public speaking has never been one of my strengths and initially, it was an uphill struggle giving tours to students of different age groups. Some of the students were even as young as three years old and it was tough getting their attention. I also received feedback from my supervisors that I could be more engaging by incorporating more rhetorical questions and varying my tone. Also, I just had to enjoy the process of sharing about the frogs and farm. Towards the end of the internship, with enough practice, I felt more confident and found myself interacting more with the students.
I also had the opportunity to learn about the day to day operations of running a retail shop. Initially, I was overwhelmed by the number and range of products that the farm offered, as well as the different number of tours on the farm. There were many things to prepare too, even more so when there were tours, such as stock taking, restocking products, cashiering and basic housekeeping. Basic retail had its challenges too. The first weekend of the internship was both physically and mentally draining. Servicing customers was not an easy feat, and I found myself energetically drained while trying to provide consistent customer service to everyone who stepped into the shop. Nonetheless, it was a fulfilling experience as there were many customers who appreciate your service, and who genuinely want to know more about the farm. Additionally, I had the chance to meet people from different walks of life, and thus learned how to communicate with different customers and deal with unexpected situations.
Lastly, working on the farm was an eye-opening experience which got me thinking about the importance of food sufficiency in our country. Before this internship, I rarely thought about the issue of food security in Singapore. However, I have come to realised that it is as important as water security. With the government’s move to increase local food production to 30% of our total food needs by 2030, it is indeed imperative to raise awareness of urban farming and the agri-food tech industry in Singapore.
To conclude, I had a really fun and unique internship experience, and other than the peaceful mornings on the farm, I liked that I was only seconds away from nature whenever I wanted a break from work. Through this internship, I also found out more about myself and discovered some of my strengths and weaknesses. Lastly, I would like to thank my two supervisors, Chelsea and Jackson for their guidance and generosity, not forgetting Darren, Puppy and the frogs for being my source of encouragement during this internship.

Counting down 3 weeks to Chinese New Year!!

JFF is partnering local farms like #ApolloMarineLiveSeafoodMarket and #Kuhlbarra to bring you the freshest produce straight from the farm. Live and fresh chilled items all sourced locally.
Home delivery orders for the items below available now till the 31st January! 
CNY Delivery dates available from 1st to 4th February 2019.

FRESH/ CHILLED Product list
1. Live Hybrid Groupa 
2. Live Tiger Prawns 
3. Fresh Barramundi Fillet 
4. Sliced Snakehead fillet
5. Fresh Frog Legs Singles 
6. Venison Flanksteak 
7. Unagi Fillet 
8. Premium Dried Hashima
9. Premium Hashima with American Ginseng

Quote ‘Welcome10’ when you place your online order in this link below to enjoy a $10 OFF for first time orders!

Questions? Contact/ Whatsapp to 97639077


Please be informed that Jurong Frog Farm will be closed for the upcoming Chinese Lunar New Year from 05.02.19 – 07.02.2019.

Business and deliveries will resume on 08.02.2018. 

We are contactable at 6791 7229 /9763 9077 should you need any clarifications.

Thank you for your support and wishing you good health and happiness in the coming new year!

Team JFF